Museum lovers

April 23-29, 2018

Women in Culture: 3 questions to Hu Xinyun, CM of China Academy of Art

April 19, 2018 |

Women in Culture: 3 questions to Hu Xinyun, CM of China Academy of Art

China Academy of Art is the first Chinese cultural institution with a verified account on Twitter. They are also active on Facebook and Instagram. For the first time in 2018, they are participating in #MuseumWeek. We asked three questions to the community manager Hu Xinyun.

1) Why your institution will participate to #MuseumWeek 2018?

China Academy of Art has three art museums. Two of them are designed by Pritzker Prize winners. The museums themselves are masterpieces. #MuseumWeek is a great program which cares different aspects of life and society. We would like to explore more possibilities by participating in it.

2) Which hashtags are the most interesting for your institution and why?

In my opinion, #kidsMW is the most interesting, because our university and its museums aim to improve public culture and make art more accessible to the public. Last week we held a workshop for kids to visit the China Design Museum, one of the three museums at CAA. In addition, our academy has a long-term program for bringing arts to classes in primary schools and junior high schools not only in China but also to overseas countries including Indonesia. We also develop an “art therapy” which helps those kids who suffer from autism and depression.

3) What do you think are the challenges addressing various public on various networks (Twitter, Facebook, Weibo, etc.)?

As an art academy, how will the tweets be able to attract not only art lovers but also a general public? How to break the limits of platforms – for example, only 1-min or 15-second videos can be posted on Instagram however some of our excellent videos are longer than that.

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