May 13-19, 2019

How to take part in #MuseumWeek?

April 15, 2019 |

How to take part in #MuseumWeek?

About #MuseumWeek

From 13 May, social media will come alive with the buzz of #MuseumWeek and the 7 hashtags featured in the 6th year of this initiative in a unifying event unlike any other worldwide that will generate traffic, foster diversity and encourage creativity.

#MuseumWeek is an opportunity to promote fun and educational cultural experiences across every genre, communicating them through social media. More than 5,000 cultural institutions in 120 countries took part in 2018, and 2019 is all set to be even more exciting. 

The aim is to encourage more amateurs and professionals to create and enjoy cultural experiences, raise their profiles, open up internationally, offer more to interest visitors, respond to what the public wants, add to their databases, come up with new events and champion their values.

What’s more, this year’s event is championing an important cause: the place of women in culture, yesterday, today and tomorrow. #WomenInCulture will be our unifying call throughout the week.

You can read the press release here for more information.

Why participate in #MuseumWeek?

First, it is a great opportunity to join the international movement of like-minded people – colleagues from cultural institutions, visitors and users who are interested in culture. This is an opportunity to reach a new audience, as well as a chance to learn more about the experience of your colleagues and a way to establish new contacts and partnerships.

Second, it is a way to contribute to your professional growth and self-development, since while preparing the content for the week, you will be able to learn new things and meet new people. Try new formats and functions which were launched on social media recently, share your ideas with colleagues from other institutions, and inspire employees of your institution to support the international initiative.

How to take part in #MuseumWeek?

You may consider following the proposed steps:

  • Carefully read the description of each day of the event and make sure that you personally are interested in the proposed topics and you can prepare the content. Personal interest and motivation are the most important components of the success of participation in the event;
  • If necessary, discuss the participation in the event with the senior staff;
  • If your institution participates in the event for the first time, please register here. Registration is necessary so that the organizers understand the number of participants from different countries and can share this information on official accounts and with the media;
  • Decide on what exactly you will be telling during the event, and start the content preparation;
  • Write and distribute a press release, notify the local media about the event, and inform your visitors about the event;
  • Prepare the content, plan for live streams;
  • Track metrics take screenshots of the most successful posts;
  • During the event, communicate with users and other institution.

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