May 13-19, 2019

#MuseumWeek in your institution’s space

May 23, 2019 |

#MuseumWeek in your institution’s space

Invite your visitors to join #MuseumWeek by informing them about the event using posters, leaflets, and photo zones located in your physical space!

You can start with analyzing your space first: try to explore it imaging that you are a visitor. You can also observe how visitors interact with the space and talk to them. You might find these questions useful to consider:

  • What is a visitor’s route?
  • Do they stop by the information point?
  • Do they pay attention to leaflets available?
  • Where do they stop and why?
  • How much time do you spend in the lounge zone (if you have one) and in the exhibition?
  • Do they take pictures and where? Do they like taking selfies?

Take some notes so that you can discuss them with your colleagues. How can you inform visitors about #MuseumWeek?


We would like to suggest the following options:

  • Create a leaflet about #MuseumWeek and your institution’s involvement: describe hashtags, inspire visitors to take pictures and share them on social media using hashtags and mentioning your institution;
  • Put additional information on the walls or exhibition stands where possible;

Invitation to share comments at American Alliance of Museums annual conference

  • Organize a photo zone, which can be used on May 18th, when #PhotoMW is the topic of the day;

Photo zone at Arizona Science Center


#MuseumWeek photo zone in Museum and Exhibition Complex of the Moscow region “New Jerusalem”, 2018

  • Include posts from social media into the space, for instance, to celebrate #WomenInCulture initiative

Arizona Science Center

Download all the graphic elements in order to prepare for #MuseumWeek 2019!

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