Raquel Novaes is Digital Marketing Coordinator at Museu do Amanhã (Rio de Janeiro, Brazil)

1. Why are you personally on social media ?

I love the way communications evolve to relationships in social media. Once you are able to build true relations with the audience, the way you communicate changes completely. Social media gives us the chance to talk to people as friends. It also allows to see in real time how people react to the message you are delivering.

2.Why did your registered for MuseumWeek?

Museum of Tomorrow (Museu do Amanhã) is a brand new Museum. We joined #MuseumWeek for the first time last year when we were only a few months old. We had a great experience talking to the public and to other institutions. We could not wait for it to start again. I personally believe it’s a great opportunity to talk beyond the museum schedule and show more about other aspects, like the people who are part of it and its surroundings.