Marianna Marcucci is Co-founder of Invasioni Digitali, a bottom-up project of collective participation in creation cultural contents to promote a nation’s cultural heritage, through web and social media.

1. Why are you personally on social media?

Social media aroused my curiosity since the first time I’ve discovered them and I’ve started testing and experimenting to try to fulfill their potential. They gave me the opportunity to keep in touch with people I knew but also to get connected with people with my interests to share ideas, projects, doubts, studies. I’m really lucky because I learnt a lot from people known online, I had the chance to engage with professionals from all over the world and I found new friends to share a glass of wine (or two!) with.

2. Why do you participate in #MuseumWeek?

I believe that the application of the new forms of communication and shared multimedia to the cultural heritage is a fundamental opportunity to boost the transformation of the cultural institutions into open platforms for the circulation, exchange and production of value, capable of ensuring an active communication with the public, and the fruition of cultural heritage free of geographic boundaries wherein the sharing and the model of open access will be the best formulas. Every year, since the first one, I’ve participated to #MuseumWeek with “Invasioni Digitali” because it’s a great way to connect with people who are as passionate as I am about museums, because it gives the opportunity to know all the customs and traditions, the lives of people from all over the world that are so wonderfully different.