Kate Kutepova, Director of the Museum of Selfies Los Angeles, the United States. Photo © Courtesy of the museum

1.What is your museum about and what is your work there?

The Museum of Selfies is an interactive Museum that explores the history and cultural phenomenon of the selfie and its roots dating back 40,000 years. Visitors can explore the origin of the selfie through the lens of art, history, technology, and culture while taking some cool selfies of their very own with the Museum’s interactive installations.

Beginning as a pop-up experience in April 2018, the Museum of Selfies took the world by storm, generating thousands of stories from news outlets all over the globe and becoming a certified pop-culture phenomenon. Having multiple locations around the US and the world, Museum of Selfies has been even mentioned from the stage of Oscars 2020 by actor Tom Hanks.

© The Museum of Selfies

A family-friendly attraction, Museum of Selfies features iconic photo opportunities, such as the mind-blowing Upside-Down room, the joyful Emoji Pool, the optical illusioned-filled Bathroom Selfie and many more. The newest location in Las Vegas also includes the Private Jet Experience, an installation built to give all visitors the chance to plunge themselves into the world of luxury.

Visitors are encouraged to use their smartphones and selfie sticks to make the most of the opportunity to capture hundreds of stunning photographs. In addition to the mind-blowing photo opportunities, the Museum features works from famous selfie artists including David J. Slater, the photographer behind the viral “monkey selfie”, as well as selfies of Riccardo Scalise, dubbed “Mr. Selfie”, who has taken selfies with some of the most recognizable and powerful people in the world.

© The Museum of Selfies

As one of the creators of this unique Museum, I’m proud to partner with local artists in the cities, where we open new locations and give them the opportunity to express themselves and #EnjoyYourSelfie.

2.What is the impact on your digital activity? Do you have tips to share with your colleagues?

Social media right now are the most powerful marketing tools. Cool pictures on Instagram or fun videos on TikTok can reach and attract customers much better than traditional marketing tools. We encourage our customers to post pictures, tag our Museum and share it with friends. We love to work with influencers and always do our best to add some new exhibitions according to the trends.

3.What advice would you give a visitor to fully discover your museum?

The main advice from me: be creative and have fun! Our employees are always there to help taking pictures from the best angles, but our customers are the best creators ever!

4.What are the future projects of your museum?

One of the newest locations just opened its doors in Istanbul. It is so successful that we are getting lots of inquiries from another cities in Turkey. We’re working on more locations outside of US and would be interested in partners from another counties too. Also, one of our new projects is the Museum called World of Illusions. Hope you will see it very soon!

Interview by Fabio Pariante, journalist Twitter  Instagram


The Museum of Selfies Los Angeles on social networks: Instagram – Facebook  Instagram (Las Vegas)  TikTok

The Museum of Seflies Los Angeles is an interactive exhibition that mostly re-proposes environments in which VIPs live: luxurious rooms and important accessories where you can take your own selfie! The museum is located at 6757 Hollywood Blvd and in addition to interactive installations, there is the “Upside Down Room”, you can dive into the emoji pool, you can walk the red carpet to “receive” your Oscar and get a selfies in the most evocative and richest places like a great star of international cinema and music. Among the latest projects, the new office in Las Vegas has been opened. Kate Kutepova is the Managing Director.