Mattia Morandi, Head of the MiBACT Press and Communication office, with Fulvia Palacino and Emanuele Minerva. Photography © Courtesy of the MiBACT team

1.What are the challenges of your office?

Our work includes design, coordination and production of materials for the digital campaigns of the ministry and state cultural institutes. We are a team made up of different professional figures and we deal daily with the many communicators who work in museums, archives, libraries and in the territorial divisions of MiBACT.

We propose campaigns to be promoted online and the institutes remain autonomous to follow them and orient them in their own way and according to their sensitivity. We believe it is important to network and enhance messages. The challenge is to standardize and order the digital story of the Italian heritage, respecting everyone’s diversity.

When we talk about archives, libraries, restoration laboratories, archaeological parks and museums, we are talking about essential public services that must be accessible to everyone, even online. After this emergency, digital must remain a permanent part of the cultural offer.