Jefrë, public artist from Orlando, United States. Singing in the rain, 2019. Photography © Jefrë

1.Tell us what you do and your beginnings.

I’m a public artist that creates site-specific artworks and monuments that activate cities. I started as an urban designer and planner but after a life-changing event (heart attack), decided to pursue my passion for the arts.  Since then, I won numerous international commissions and, after 10 years, was honored with a first solo show at the Orlando Museum of Art, titled “Points of Connection”.

2.What are your favorite museums in the world? Why?

Nona (Baks Series), 2020 © Jefrë

That’s a hard question… MoMA, Tate and the Centre Pompidou in Paris are obvious choices but personally, it’s the Art Institute of Chicago, being a native Chicagoan. I remember working in the building across the street and staring out the window, dreaming I’d exhibit there. And with my first museum exhibit, it’s now possible that it could happen… one day.

3.How important are social networks in your business? And which platform do you prefer and why?

Very important. Creative professions rely on exposure. New social media platforms make our work much more accessible to wider audiences. They also engage the user– it’s important and exciting to see users and visitors post images of my work and their individual perspectives on engagement. Instagram and Facebook are my main platforms.