Mattia Marasco is a digital strategist / MUS.E of Florence

1. What is your museum about and what are its challenges?

Our Association is responsible for promoting and enhancing all the Civic Museums of Florence: it is a museum circuit of different types under the direct responsibility of the Municipality. For example, we are concerned with promoting museums such as Palazzo Vecchio, a true symbol of the city’s cultural history, and museums such as the Museo Novecento, an important demonstration of how even an ancient and Renaissance city such as Florence can and should expand the own look at more recent times.

Our challenge is to tell the places of culture in a new and alternative way to more traditional tools or activities, for this reason we offer a wide choice of workshops for families and children, guided tours in the company of actors who play historical characters, campus summer and winter for kids, temporary exhibitions. And it is always for this reason that we strongly believe in communication and digital innovation, we are witnessing an era of change and it is therefore important to adapt also the means by which we decide to tell the treasures of our past.

2. What kind of remarkable digital innovation would you like to share with us? It can be online and/or in your physical space.

A strategy that we have been carrying out for about a year and which we are very satisfied with is the launch of a collaboration project with local micro-influencers. A year ago we selected a group of digital ambassadors, each with a significant audience for our sector, to assist us in telling MUS.E, our activities and obviously the cultural heritage of Florence.