German Khilchenko, director of the Museum Pro Waste, Russia. Photo © Courtesy of the Museum Pro Waste

1.What is your museum about and what is your work there?

Our museum shows different ways of waste recycling and explain to each person that we should change the attitude to waste.  It is not garbage, but raw materials for the production of finished products; using an interactive format, amazing exhibits, we managed to create an unusual complex with an area of ​​1000 square meters from 20 shipping containers. 

Here you can see the life cycle of waste from its formation to its transformation into finished products.

  • © Courtesy of the Museum Pro Waste
  • Art: «One battery in the bin – one death © Courtesy of the Museum Pro Waste
  • Mixed fee or separate? © Courtesy of the Museum Pro Waste

2.What is the impact on your digital activity? Do you have tips to share with your colleagues? 

Digital marketing only comes to companies in our country.  Therefore, we are trying to find the optimal content format for our readers. Of course, we provide valuable information for our readers, but we also offload our electronic articles and entertainment information.