German Khilchenko, director of the Museum Pro Waste, Russia. Photo © Courtesy of the Museum Pro Waste

1.What is your museum about and what is your work there?

Our museum shows different ways of waste recycling and explain to each person that we should change the attitude to waste.  It is not garbage, but raw materials for the production of finished products; using an interactive format, amazing exhibits, we managed to create an unusual complex with an area of ​​1000 square meters from 20 shipping containers. 

Here you can see the life cycle of waste from its formation to its transformation into finished products.

2.What is the impact on your digital activity? Do you have tips to share with your colleagues? 

Digital marketing only comes to companies in our country.  Therefore, we are trying to find the optimal content format for our readers. Of course, we provide valuable information for our readers, but we also offload our electronic articles and entertainment information.

We want to find content that is truly worth the internet that can, in a simple and interesting format, give people new knowledge about how to use waste and protect our planet.

3.What advice would you give a visitor to fully discover your museum?

To improve perception, it is imperative to take a guide.  As a museum employee will make all the equipment in our museum come to life and turn waste into useful products. On the basis of the museum, interesting master classes are held on converting waste into modern and stylish art objects.

4.What are the future projects of your museum?

Today we are preparing a lecture hall and interactive quests with zombies and the prevention of environmental disasters. Until 2025, we plan to organize another 3-5 museums in the main cities of Russia’s million-plus cities. We also plan to come to an agreement with Ikea on the joint replication of the project in Europe.

Interview by Fabio Pariante, journalist Twitter  Instagram


The Museum Pro Waste on social networks: Instagram – VKontakte

German Khilchenko is the director of the Museum Pro Waste which is located in the Leningrad Region of Russia. Its location is in a parking lot at a shopping and entertainment center in Kudrovo, near St. Petersburg. The museum, which focuses on waste recycling, is housed in a three-story mobile structure made up of shipping containers.

The PRO Musor Museum, in Russian, is a project of the Synergy group of St. Petersburg, which develops waste management solutions, original business ideas and organizes public educational events.