Aaron Berger, Executive Director of the Neon Museum Las Vegas, the United States. Photo © Courtesy of the museum

1.What is your museum about and what is your work there?

The Neon Museum is dedicated to collecting, preserving, studying, and exhibiting iconic Las Vegas neon signs, the art form synonymous with Las Vegas, for educational, historic, arts and cultural enrichment.

As executive director of the Neon Museum, my goal is to promote the preservation of these national treasures as significant pieces of artistic and historical importance as well as to create educational programming to tell the many unique stories of Las Vegas – its people, businesses and communities – through these iconic signs in an engaging and impactful way.

© The Neon Museum Las Vegas

2.What is the impact on your digital activity? Do you have tips to share with your colleagues?

To enable people to enjoy the Neon Museum from home during the height of the pandemic, we created a virtual 360-degree tour of the main collection in the Neon Boneyard.  We also created a 360-degree self-guided, virtual exhibition of the artwork created by our 2020 artist in residence.