The idea of registering the museum where I work – the Royal Palace of Napoli – was born from the intuition of Antonella Cucciniello, an art historian who, since the end of 2015, for three years, has held the role of director of the museum. Thanks to her preparation on the topic of digital media, the Royal Palace had the opportunity, for the first time, to experiment with new communication languages, with official social profiles.

Stefano Gei, Technical and Communication assistant / Royal Palace of Napoli

1. Why are you personally on social media?

First of all, I think that social media offer a new possibility, compared to traditional communication mediums, to expand one’s knowledge by accessing a vast network of information easily and immediately. In terms of participation and interaction, they represent an effective way to interface with web users in an active, rapid and direct way, through the mutual sharing of opinions and multimedia contents.

The social media that I use most are Twitter as an information channel but also for interacting with users in my work sector; Facebook to keep in touch with friends and colleagues, and finally Instagram which represents an ideal medium to share my passion for photography, which I have been cultivating since the analogue era.

2.Why did your museum register for #MuseumWeek?

The idea of registering the museum where I work – the Royal Palace of Napoli – was born from the intuition of Antonella Cucciniello, an art historian who, since the end of 2015, for three years, has held the role of director of the museum. Thanks to her preparation on the topic of digital media, the Royal Palace had the opportunity, for the first time, to experiment with new communication languages, with official social profiles.