Blub is a street artist from Italy. Photography © Salvador Dalí sub, Blub

1.In your opinion what is the role of a museum?

I believe that the role of a museum is to disseminate, testify, protect, preserve culture and art over time and events. It is important to preserve art not only for us contemporaries but for the future.

It is important to promote cultural events, including pop ones, in order to bring art together for everyone. As street art has become an open-air museum, the museum opens its doors to new, less conventional events.

2.What are your favorite museums in the world? Why?

I am particularly close to the Uffizi Galleries in Florence. Then at the Archaeological Museum of Napoli, where I held one of my personal last year: the MANN is a museum that in addition to its main value, in recent years has gained an availability for the new and the contemporary alongside the old with the new: it’s a harmonious union.

Among other things, my subMonnalisa work is currently exhibited in Paris at Fluctuart, the floating museum dedicated to street art. Unfortunately I was unable to visit it due to the Covid-19 crisis.

3.How important are social networks in your business? And which platform do you prefer and why.

Social networks are very important because my “underwater art” is photographed, posted and shared by those who appreciate my work that I do on the streets and alleys of cities. We are now social addicted, an activity almost out of control.

Among the platforms I prefer is Instagram because it is more immediate and simple than other social networks. But I have to say that I don’t like social networks very much, I publish the essentials, when I create a new work for example, or I re-shared the Stories. I don’t use Facebook much and I don’t have Twitter.

4.In particular, due to the coronavirus emergency, how have you changed your business on social networks?

My approach to the social networks hasn’t changed much, but without a doubt this historical moment is a sort of “forced freezing”.

5.To create greater engagement among museums, artists and professionals, do you have any advice for cultural projects such as #MuseumWeek?

Museums should propose events every day so as to become a reference, a place to live and interact with cultural events for everyone.

Interview by Fabio Pariante, journalist


Blub on social networks: Instagram – Facebook

Blub is an Italian street artist from Florence, Italy. His art was born in Spain in 2013 in Cadaqués, Catalonia, and his works are found in the most important European cities. Blub’s production is based on characters who have transmitted an important example in culture that can still survive today, right under the water, without time. The official hashtag is #lartesanuotare.