Aviv Grinberg is an interdisciplinary artist from Tel Aviv, Israel. Photography © Noam Ekhaus

1.In your opinion what is the role of a museum?

As an emerging artist, I think museums can play a unique role in presenting new voices. As public-facing organizations museums can bring unheard stories to audiences by creating relevant connections to history and contemporary culture.

2.What are your favorite museums in the world? Why?

Being based in Tel Aviv, the Tel Aviv Museum of Art is close and accessible. It’s a favorite because in addition to staying up to date with what’s on view, there are events I can attend and opportunities to work together. Last year I created a workshop in one of the museum’s festivals.

3.How important are social networks in your business? And which platform do you prefer and why.

I mostly work with Instagram, which is essentially my business card. I like it because I can grow a world-wide audience, and create content to share based on my art and day to day work.

4.In particular, due to the coronavirus emergency, how have you changed your business on social networks?

Since a few exhibitions of mine were postponed I used my studio as a temporary exhibition space for the new works I created. I shared videos of my working process, as well as the usual images of the final installations, so people can see new sides of my work while they’re at home.

5.To create greater engagement among museums, artists and professionals, do you have any advice for cultural projects such as #MuseumWeek?

Cultural projects can connect members from different groups in the art world by offering events or joint projects. For example artists and curators, or museums. New partnerships help us reach new audiences and grow engagement.

Interview by Fabio Pariante, journalist

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Aviv Grinberg on social networks: Instagram – Website

Aviv Grinberg (Yavne, 1991) is an interdisciplinary artist and received his BFA from Shenkar Multidisciplinary Art School in 2017.

His production is based on sculptural acts and portraits that find inspiration from the problems that arise in his family and from the society in which he lives, metaphorically using detergents to erase problems and make room for new things. But the concept of “cleanliness” is also an important recurring habit for the artist who, with his art, somehow ridicules the repetitive and unsuccessful action of cleaning, almost outlining the boundaries, discipline and order in life.

The works were exhibited in the traveling Zumu museum, in the Hanut Gallery, in the Mansion House and in the Fresh Paint art fair. He participated in Facebook’s Artist in Residence program and created an artist workshop for Microsoft as part of the OFFF TLV design festival.

Grinberg was recently chosen as one of the 30 most influential individuals under 30 list of Forbes-Israel and currently lives and works in Tel Aviv, in the neighborhood of Neve Shaanan, where he buys the material for all his works, in order to create a dialogue between art and territory.