Sergi Cadenas, painter from Girona, Spain. Photography © Sergi Cadenas
1.In your opinion what is the role of a museum?
At the moment we are living, people rethink their way of living and communicating. Museums have to live up to and reinvent themselves constantly, to reach the public, but without abandoning their roots and the natural way of visiting it (in person).
As a self-taught artist, museums have been my school.
2.What are your favorite museums in the world? Why?
I don’t have a favorite museum, I’ve been to the MoMA in New York, the Louvre Museum in Paris, the Tate Modern in London, the Van Gogh in Amsterdam and to the Prado Museum in Madrid.
There is interesting art in all of them, but my look is always different, being self-taught I observe the works in a very simple way, without complicated interpretations, sometimes in a more technical or sentimental way.
3.How important are social networks in your business? And which platform do you prefer and why.
Now they are basic to make themselves known. A video of a work of mine had more than 10 million reproductions, it was incredible the change that my recognition experienced. I have had many exhibitions around the world and the possibility of creating the artistic center in Dubai.
4.In particular, due to the coronavirus emergency, how have you changed your business on social networks?
The art galleries I work with have sold my works during the pandemic. I find it very important to be well positioned on social networks, while still attending large art fairs that consolidate the artist’s business structure.
5.To create greater engagement among museums, artists and professionals, do you have any advice for cultural projects such as #MuseumWeek?
I don’t really like giving advice, I always tell what works for me. “To sell you have to attract attention”.
Interview by Fabio Pariante, journalist
Sergi Cadenas on social networks: Instagram
Sergi Cadenas (Girona, 1972) is a Spanish painter and began his career at the age of 30 by painting the urban landscapes of his city.
The Cadenas family has been dedicated to the manufacture of iron for generations and, as a self-taught, the artist has been passionate about portraiture for some years.
He works with occasional models and with people in his environment and, in general, does not believe in inspiration, but believes in ideas and dedication. Sergi Cadenas lives and works in Girona.