Yukitaka Tsutsui, Director of the Cup Noodles Museum, Yokohama, Japan. Photography © Yukitaka Tsutsui

1.What is your museum about and what is your work there?

The Cup Noodles Museum Yokohama is designed to stir the creativity and curiosity within every child and provide a rich educational experience.

Through the museum’s many exhibits you can learn about the creative thinking of Momofuku Ando, the founder of Nissin Food Products and inventor of Chicken Ramen, the world’s first instant ramen, and Cup Noodles, the world’s first ramen served in a cup, that revolutionized eating customs all over the world.

The Cup Noodles Museum Yokohama delivers a message to the visitors on the importance of inventiveness and discovery.

2.How is your museum dealing with the coronavirus crisis?

To prevent the spread of the coronavirus infection, we temporarily closed from 29th February 2020 to 30th June 2020.

3.What is the impact on your digital activity? Do you have tips to share with your colleagues?

Before the temporary closure, we used SNS (Facebook) to offer information about the museum. However, we have no choice to stop such kind of digital activities during the temporary closing.

4.Are you already preparing yourself for the reopening? Tell us in what way.

The Cup Noodles Yokohama museum opened on July 1, 2020. For the moment, we will use a prior booking system to limit the number of entrances and the operating system as a suspension of some attractions involving physical contact.

Interview by Fabio Pariante, journalist


Cup Noodles Museum Yokohama on social networks: Facebook

Yukitaka Tsutsui is the Director of the Cup Noodles Museum in Yokohama, Japan.

The museum is dedicated to the history of ramen, cup noodles and the creator of instant cooking noodles Momofuku Ando, the Taiwanese-Japanese entrepreneur who founded the Nissin food industry.

The museum is spread over three floors and among the exhibits there is the “Instant Ramen History Cube”, which collects the packs of instant ramen since 1958, the year of birth of the Chicken Ramen.