Guillermo Arismendi, digital and oil painter from Tenerife, Spain. Photo © G. Arismendi

1.Tell us what you do and your beginnings.

I started painting when I was a child, and it was part of my life since then. I studied Comunicaction Arts and keep my artistic project running in the background. Three years ago I started painting in digital format, and my production increases dramaticly and I started to show my works in social media.

2.What are your favorite museums in the world? Why?

That is not easy to answer, because there are many and for different reasons. El Prado, for the baroque masters and El Bosco, the Louvre Museum for the wide collection, the Rijsk Museumm for Rembrandt and Vermeer, the Van Gogh Museum, Museum of Orsay, Museum Island in Berlin, The Tate, MoMA, the Uffizi Galleries, the Pompidou Centre, British Museum, National Gallery in London, the Vatican Museums and the list is not exhausted.

© Guillermo Arismendi

3.How important are social networks in your business? And which platform do you prefer and why.

Instagram is the social network I use. I try not to stay too long on the social media because is time consuming, but for me Instagram has been a great platform to show a work that was hidden to te public. I never expected to be recognized for so many people and I am very grateful to them. I know Instagram is not perfect, but the opportunity to reach a very wide audience is a great gift for the unknown artists as me.

4.What are your future projects?

© Guillermo Arismendi

Now I am going to continue digital and oil painting in parallel, and I want to make a research in augmented reality. Also I am going to dive in the Cryptoart world, and if there is enough time, some motion graphics based on my digital works.

5.To create greater engagement among museums, artists and professionals, do you have any advice for cultural projects such as #MuseumWeek?

The capability of the museums to engage and connect people in these times has to include some strategie where the intrigue, the surprise, the unexpected, break the blockage created by the saturation of information. People needs emotion, and the museums approach to the public has to compite with sports, concerts and so many activities that claims the attention of the public. The museums needs to be an alternative of entertainment, and the love for the art and culture will become as a consequence.

Interview by Fabio Pariante, journalist – Twitter


Guillermo Arismendi on social networks: Instagram

Guillermo Arismendi (Barcelona, 1960) is a Spanish artist and holds a Bachelor of Arts in Communication, specializing in cinematography and motion graphics. After working in Barcelona for 10 years as a post-production director, Arismendi was invited to Tenerife to work as a creative director in the advertising industry. From 2017, the artist started working as a painter with oil painting on paper which he then combined with digital media.

Each painting is a triumph of colors between chaos and order, between energy and positivity and each work of art seems to “sing”: it seems that from the colors, from the gestures made by the artist on the canvas, musical notes come out to speak to the viewer. Guillermo Arismendi lives and works in the Canary Islands in Spain.