Erika Lanner, CEO and Director of the Nobel Prize Museum, Sweden. Photo © Clément Morin

1.What is your museum about and what is your work there?

Our museum is about ideas that have changed the world. By telling the stories of the courage, creativity and perseverance of the Nobel Prize laureates we hope to inspire people and give hope for the future. We say that we are a small museum with vast content.

With installations, video-work, donated objects and in-depth guided tours and programs, our visitors get to meet freedom fighters, writers and scientists who all contributed to the greatest benefit to humankind.

The Nobel Prize Museum © Nobel Prize Museum. Ph. Hans Nilsson

2.What is the impact on your digital activity? Do you have tips to share with your colleagues?

We work on various digital platforms to reach out to our visitors. Like many museums, we put effort on Facebook, Instagram and LinkedIn. In terms of digitally distributed content, one project that has gained a lot of attention is our podcast “Ideas changing the world”.