Walther Bakker, Head of Marketing & Sales of the Moco Museum Barcelona. Photo © Courtesy of the museum

1.What is your museum about and what is your work there?

Moco Museum is committed to exhibiting a diverse and inspiring collection of modern, contemporary, and unique street art pieces by internationally renowned artists and rising stars. By curating accessible exhibitions, Moco Museum uses the voice of the street and the power of art to challenge the norm, champion the truth, open up minds and question the world around us.

© Courtesy of the Moco Museum Barcelona

Artworks by Andy Warhol, Jean-Michel Basquiat, Banksy, Salvador Dalí, Damien Hirst, Keith Haring, KAWS, Hayden Kays, Yayoi Kusama, David LaChapelle, Guillermo Lorca, Takashi Murakami, and digital immersive art from teamLab, Les Fantômes and Studio Irma enlighten and empower a diverse community of art lovers. 

2.What is the impact on your digital activity? Do you have tips to share with your colleagues?

Moco Museum is proud to embrace and share the most cutting-edge innovations and developments in art and technology. Moco has two augmented reality apps available for free: the Moco Play App that brings works of art to life and Moco Outside, where you can view a digital exhibition by Studio Irma on Museumplein from your own smartphone. Recently, Moco Museum launched the New FuTure a unique NFT exhibition. Moco is one of the first museums in the world to respond to the NFT trend.