Walther Bakker, Head of Marketing & Sales of the Moco Museum Barcelona. Photo © Courtesy of the museum
1.What is your museum about and what is your work there?
Moco Museum is committed to exhibiting a diverse and inspiring collection of modern, contemporary, and unique street art pieces by internationally renowned artists and rising stars. By curating accessible exhibitions, Moco Museum uses the voice of the street and the power of art to challenge the norm, champion the truth, open up minds and question the world around us.
Artworks by Andy Warhol, Jean-Michel Basquiat, Banksy, Salvador Dalí, Damien Hirst, Keith Haring, KAWS, Hayden Kays, Yayoi Kusama, David LaChapelle, Guillermo Lorca, Takashi Murakami, and digital immersive art from teamLab, Les Fantômes and Studio Irma enlighten and empower a diverse community of art lovers.
2.What is the impact on your digital activity? Do you have tips to share with your colleagues?
Moco Museum is proud to embrace and share the most cutting-edge innovations and developments in art and technology. Moco has two augmented reality apps available for free: the Moco Play App that brings works of art to life and Moco Outside, where you can view a digital exhibition by Studio Irma on Museumplein from your own smartphone. Recently, Moco Museum launched the New FuTure a unique NFT exhibition. Moco is one of the first museums in the world to respond to the NFT trend.
3.What advice would you give a visitor to fully discover your museum?
To make the most out of your visit, Moco Museum recommends going for all the extras! Become a Moco Member for free by joining our newsletter. You’ll gain access to the Moco Audio Tour, our two AR Apps (Moco Play & Moco Outside), plus all the latest and greatest news about openings, parties, and giveaways.
4.What are the future projects of your museum?
Moco is a proudly independent museum in Amsterdam, NL and Barcelona, ES – born from an entrepreneurial spirit! The Modern Contemporary museum is championed by its founders (Lionel & Kim Logchies) who lead by example: take the risk or lose the chance. The future is growing and bright for Moco Museum, so stay tuned. If your dreams don’t scare you, they aren’t big enough.
The Moco Museum of Barcelona is located inside an 18th century palace, Palacio Cervelló, it was the private residence of the noble Cervelló family, but since October 16, 2021 it is a fantastic museum dedicated to modern and contemporary art.
This is the second seat of the Moco Museum after Amsterdam and hosted Guillermo Lorca’s first European solo show, “Esplendor de la Noche”, curated by the art dealer Simon de Pury; in this project the Chilean artist blends charm and realism. The museum contains works by Julian Opie, Banksy, Andy Warhol, Jean-Michel Basquiat and Salvador Dalí, but also Takashi Murakami, Damien Hirst, Keith Haring, Hayden Kays, Yayoi Kusama and KAWS.
The Moco also includes a digital art section and the space of teamLab is the first exhibition space dedicated to NFT in Europe. Walther Bakker has been Head of Marketing & Sales of the Moco Museums project since 2018.