Isabela Ribeiro de Arruda from Museu Paulista da USP is an amazing engaged person keeping a museum closed for renovation pretty much alive and kicking via social media.

1. Why are you personally on social media?

At the beginning my interest was to connect with friends and family. Today those contacts has expanded to a wide network of professionals and institutions around the world. You just can no longer separate a “personal” Facebook from the “professional” one – because the passion for museums is present on both sides, sharing knowledge and experiences.

2. Why did your museum registered for MuseumWeek?

Our museum will join #MW for the third time. It has been an incredible experience to create new ways of communicating with the most diverse audiences and institutions. It’s also a creative and collective effort for the teams involved.