Sandro Garrubbo is Social media manager and digital strategist of the Salinas Museum, Palermo

1. Why did your institution registered for MuseumWeek?

The Museum Salinas has participated in MuseumWeeks until its very beginning, in 2014. We are, so to speak, real fans of this recurrent event, which is an extraordinary opportunity to bring our Museum in contact with the large amount of people using Tweeter.  The experiences in the last three years let me verify the effectiveness of this formula: after each

MuseumWeek the number of our followers increases around 250, especially foreign people. Besides this, a contest among cultural institutions all around the world is always a very stimulating moment for creativity and innovation!

2. Who are the female artists from your country that you would like to be known by general audience?

Firstly, let me remark that we are an archaeological museum, so when I suggest a female artist in my field I’m mainly referring to women who use art to re-interpret and communicate archaeological collections but also experiences connected to archaeology.

This year, for example, all of your contents will be re-interpreted by the wonderful pictures by Iole Carollo, a woman photographer and an archaeologist who has found her peculiar language in the contamination of both perspectives. Another woman visual artist who often collaborated with us is Giusi Garrubbo, a video maker whose clips concerning in particular archaeology and cultural heritage contents have given rise to a distinctive and unusual form of visual communication that substantially contributed to the Museum Salina’s awareness on the web.

3. What is your message to women who works in the field of Culture and Art?

Personally, I consider myself very lucky because I always have worked side by side with women so I experimented that their presence gives a fundamental contribution in awareness and sensibility. It’s a pity that they are often undervalued and that also in the field of Culture their work is reckoned less than they merit. Although culture by definition helps to open minds, many relics of the past remain that cause this work environment  to be still very close and unfavorable to women, so my message is, in the first place: don’t give up! We all need your wide horizons to build up a world without boundaries.

Clip Giusi Garrubbo